4 Dangerous Tactics That Will Kill Your Search Engine Rankings

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If you ever manage to achieve a top search engine ranking for a competitive keyword it could turn your world upside down. One day you could be eating noodles out of a packet and the next day some huge cuts of steak. If you had a normal job where you got paid an hourly wage you would have to work 10x the hours if you wanted to get paid 10x the money. One little move up to the top spot on Google could see you make that same leap overnight without having to do any extra work. I’m sure you can see how great this would be.

Now imagine Google has blessed you with the greatest gift of all. While you were sleeping it took your position in the search engines and sent it straight to the top of page one. That very same day your earnings went through the roof. Paypal is thinking about withholding your earnings because they think there’s something illegal happening. You’re making so much money. Then suddenly it’s all taken away. The next day you have nothing. That’s how easy everything can be taken away from you if you’re not careful. Take a look at these things you definitely should avoid if you don’t want it happening to you.

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Stay away from mass back linking

I know it’s pretty tempting. You look on Fiverr and all of a sudden you’re surrounded by people that want to give you one hundred billion backlinks for the price of a hot coffee. Do you really think it’s that easy? That doesn’t just make Google think you should be ignored. They will probably send your website to the middle of nowhere and it will never be seen again. Think of this like a long-term project. I know it’s hard, but if you want your website to have a future you should really be careful about pointing too much spam backlinks towards it.

Don’t go crazy at the start

There’s lots of reasons why your website could get thousands of visitors overnight. Maybe you were mentioned on a huge website and it sent an avalanche of traffic. But Google is not stupid and they know it’s not going to happen to someone a few days after they start the site. People go crazy in the beginning and start adding as much backlinks as possible. This will end up a disaster. You will eventually slow down and Google will know you are playing them for a fool. Google doesn’t like to be played for a fool.

Be careful of buying social likes/followers

This one is a little like buying mass backlinks. People seem to think they can start a Twitter account and have millions of people start following them overnight. It just looks dodgy and 99% of the people you tweet to won’t even be real people. Facebook has just wiped out millions of accounts they thought were spam. Google loves social proof and it’s been suggested they look for popular people and give them more love in the search engine rankings. When they find out you are buying likes or followers they will just say goodbye to your website.

Be careful who you link to

Some people have been unfortunate enough to know you shouldn’t link to the wrong people. You have no control over who links to you and anyone can do it. This is obviously known even though it can be used against you. But the thing that really annoys them is something you have total control over. The people you link to on your website. If you have links pointing to a site Google considers dangerous, this will negatively affect your rankings. Always be careful about who you’re trying to help out. It could come back to bite you.

Keith is an Internet marketing blogger, who runs Orp Media Link Removal, which offers a panda penalty removal service.

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